Whether you want your customers to feel energized or relaxed, the right music will set your coffee shop’s brand mood. Slower tempos can encourage people to stay longer and spend more money, while faster-paced songs may lead them to leave sooner.
Acoustic or instrumental songs are great for creating a calm atmosphere.
The Story
Whether your coffee shop serves delicious drinks and sweets or savory breakfast fare, your music can greatly impact your customers’ experience. Various studies have shown that music’s tempo, genre, and valence can influence consumer behavior and decision-making. Choosing the right songs for coffee shop can encourage customers to stay longer and spend more money.
A perfect example of this is the All time-low hit “Coffee Shop.” The song opens with one of their most memorable guitar riffs and tells the story of a brokenhearted individual who finds comfort in a coffee shop with their significant other. The song’s lyrics emphasize that their relationship is like a cup of coffee, providing them with the energy and morale they need to keep going through the day.
Another great example is the Nat King Cole classic. The song compares a person’s love to the flavor of coffee, highlighting how they complement and enhance each other. Its catchy melody, and clever lyrics make it popular for those looking to express their love.
Try using pop music for your cafe to create a more upbeat environment. This genre is easy to listen to and can appeal to many different generations. It can also be a great way to promote your brand to new customers.
The Mood
Mood can play an important role in the kind of brand perception that customers will have about your coffee shop. It can give them a positive or negative outlook, so choose music that will fit your desired ambiance. Music should also be calming and soothing to keep the customers comfortable and relaxed.
The best songs for a coffee shop should have a relaxing vibe, which is why jazz and piano music are good options. The mellowness of these genres can help the customers focus better or chill out while working. These songs can also help the customers have a memorable experience in your coffee shop.
A lot of the time, these calming and relaxing songs will be in minor keys. It is because the music that is too emotional will make the customer feel overwhelmed and will not have a relaxing effect.
Song covers, and re-mixes are popular ways to rework favorite songs for different moods. These songs usually strip away the popular backbeat, and up-tempo beats to create a more calm and slow-paced version of the original song. These covers and re-mixes are great for a coffee shop because they can be soothing to listen to while focusing or reading.
You can also use a playlist made by a YouTube channel to create a cozy atmosphere in your coffee shop. This playlist has a variety of soft and relaxing jazz music and piano jazz instrumentals that will help you relax and take a break from your busy day.
The Melody
When it comes to music, the melody is one of the most important aspects. A good melody can convey emotion and meaning and help the listener connect with the story. It can also set a song apart from its competitors. The best melodies in coffee shop music are smooth and easy listening and can create a relaxed atmosphere that makes customers want to stay longer in the cafe.
For example, a song like Bob Dylan’s uses the melody to describe an ending relationship. The song hints at the narrator’s sadness in leaving their significant other and how they will always remember the days spent together over coffee.
Alternatively, a song like Blackbear’s uses the melody to describe how their significant other is their energy boost and moral support. It can be a great way to show that your partner loves you just as much as you love your morning cup of joe.
The right music can help your customers feel connected to your brand and make them more likely to return. Slow-tempo music can encourage people to stay longer at your coffee shop and spend more money, while fast-paced music can make customers leave more quickly. Choosing the right music for your cafe can be difficult, but it is worth it.
The Keys
Music can send many different signals to customers, and the type of music you choose to play will affect the type of people who visit your coffee shop. Choosing the right songs can help you attract new customers and increase your revenue.
The tempo of the music you choose is another important factor to consider. Studies have shown that music at a slower tempo encourages people to linger and spend more money, while faster-paced music results in a quicker exit.
Another thing to consider is the message of the song. Is it an upbeat, uplifting song? Or is it more of a ballad? Depending on the song’s message, it can influence the emotions of the listener and the atmosphere in your coffee shop.
For example, a song like Daniel Caesar’s Coffee can be a great fit if you have a love story-based coffee shop. In this R&B track, the narrator describes their significant other as “coffee,” which can be seen as a metaphor for a partner that provides them with energy and morale. The lyrics are beautiful and uplifting, which can make people feel happy and calm when they are in the coffee shop. It can increase the number of repeat customers and build a strong customer base for your business.
