In the world of omnipresent advanced technologies which help us with most of our duties but also control each of our steps, no one should be surprised by the popularity of facial recognition technology. Lots of us use it on a daily basis, either to unlock our smartphones or in public places where security systems monitor our movements. How does facial recognition software work, what an API is, and how can you use the technologies for your benefit?
Facial recognition unveiled
Facial recognition systems use biometrics, or the characteristic points of our face, to identify one’s face and compare it with the faces stored in a specific database. First, the biometrics are captured, then mapped and analyzed to confirm the identity.
To confirm the identity, lots of features are analyzed that make the system more precise, such as the spacing and distance between the eyes, the bridge and shape of the nose, as well as the contour of the chin, ears, and lips.
It’s quite surprising that facial recognition can also be used to determine age, gender, and even emotions.
The best face recognition applications
The list of ideas for when facial recognition systems can be used may be quite long, with three primary categories – face detection, face recognition, and face grouping. The systems can be successfully used by various industries, which means they usually have completely different functions.
Face recognition API by SkyBiometry is a great tool that can be used for a variety of different purposes within custom projects for users. General facial recognition applications include:
#1 Advertising campaigns
The use of meta information about internet users, such as their age, gender, or even emotions, may be quite controversial, yet you may appreciate seeing tailored advertisements that show you products or services you are interested in rather than those completely different from what you’re looking for.
As an advertiser, you improve your efficiency and cost-effectiveness, as your potential customers are more likely to click and advertise when it is within their interests.
#2 User authentication
Most modern devices offer extra safe user authentication, allowing one to use a phone, laptop, or computer if the face is identified. It’s quite similar when it comes to time attendance systems in companies, eliminating the risk of employees shortening their working time or replacing their shifts. No more buddy punching together with the efficiency of the clocking in and out process.
#3 Moderation and verification
Our social media accounts have recently been prone to multiple attacks, leading to the loss of money. With the option of social media profile moderation and verification by facial recognition, the risks are brought to a minimum. It’s a great protection against spamming, trolling, and fraudulent activity.
#4 Bank account security
The biometry used to help you protect your bank account, together with other forms such as voice, fingerprint, or iris recognition, can bring the risk of hackers trying to take control of your bank account to a minimum. The systems can protect your bank account from hacking even when hackers try to use the photos stored in the database.
