Guest blogging can be a powerful marketing strategy, but setting SMART goals is essential. It would help if you tried to focus on metrics like traffic, leads, and client acquisition. Research your target blogs to familiarize yourself with their content and audience. Write a pitch that shows you understand their goals and expectations.
Don’t Write About Your Competition
Despite the ebb and flow of online trends, guest blogging is among the most effective e-commerce brand awareness and link-building methods. However, it’s important to remember that not all blogs are equal. Some are more authoritative than others, and some are not the best fit for your business. Before you begin pitching, research the blog and its audience. Use tools to see how much traffic the site gets and its demographics. You can evaluate whether opportunities fit your objectives using guest blogging services.
In addition, make sure your post is original. It will help you avoid a backlink penalty from Google and establish your authority as an expert. Also, include a by-line with relevant links to your website. However, be careful not to overdo this – using too many exact-match links can damage your search engine ranking.
Don’t Write About Your Products
Many marketers use guest blogging as a way to grow their ecommerce business. High-quality blog articles with targeted keywords can increase website traffic and a more extensive customer base. However, it is essential to remember that not all blogs will be a good fit for your company. Most sites will have strict guidelines for what type of content they accept. Read them thoroughly and ensure your article is relevant to their audience and industry. It should also engage readers enough to keep them on the page long enough to click your backlink. Avoid writing about your products unless necessary to the post’s topic. Instead, concentrate on enlightening and teaching your audience. If you cannot avoid promoting your product, do not make it sound like an advertisement. It is best to focus on the benefits and features of your products. It will help to establish you as an expert in your field.
Don’t Write About Yourself
Most site owners have strict conditions to adhere to regarding guest blogging. They are looking for engaging content to keep readers on their site long enough to click the backlink, so ecommerce brands should focus on providing valuable information and avoiding sounding too promotional in their articles. Using your author bio to include a link to your website, email magnet, or landing page designed exclusively for your audience is also essential. You should also be responsive to comments and mentions on your post, as this will help you engage with a new audience. It will also give you a better idea of which websites are driving traffic to your ecommerce website, making it easier for you to meet strategic goals. By following these guidelines, you can ensure that your guest posts are assisting you in expanding your online store’s customer base while avoiding the typical pitfalls that come with it.
Don’t Write About Your Business
A guest blog should never directly advertise your business and its products. Instead, it should provide information that entertains and educates readers. A few mentions of your products can be included in an author bio. Still, most of the article should focus on a topic unrelated to your company and its offerings. Ecommerce guest blogging can help you build high-quality backlinks and increase online exposure for your business. However, you must carefully select which blogs to write for so that your content is effective. Be responsive to comments and social media shares of your post. It isn’t just good manners, but it will make the blog owner more likely to be receptive to future posts and may even suggest ways you can collaborate. In addition, this will also help you achieve your strategic goals for your guest blogging.
