Understanding YouTube ad types and their role in your channel’s revenue is crucial for maximizing channel earnings. The ad formats you use can have a significant impact on your RPM. Use a clear call to action (CTA) in your YouTube ads to encourage viewers to take the next step. This could be visiting your website, requesting more information, or scheduling a sales call.
In-stream ads
Video ads are one of the YouTube ad types that are a powerful way to reach your target audience. They can prompt action and drive conversions throughout the customer journey. They can also support other marketing efforts, such as social media advertising and SEO. In-stream ads are video ads that appear before (pre-roll ads) or during (mid-roll ads) YouTube partner videos. They are typically 12-30 seconds long and can be skipped after five seconds. They are best suited for upper-funnel objectives. To get started with in-stream ads, start by creating a campaign and choosing a bid strategy. Then, choose a daily budget and select your destination URLs and other assets. You can also customize your settings for brand safety and optimize for conversions. Finally, select your ad formats and review the bidding options for each one.
Out-stream ads
YouTube users consume a billion hours of video content every day, providing advertisers with an excellent opportunity to promote their brands and products. But it’s essential to understand how each ad type works before deciding which is best for your campaign. Bumper ads are non-skippable ads that play before or during a chosen video. They can be as short as six seconds and are an excellent choice for raising awareness in your target audience. Out-stream ads are a good option for publishers who want to monetize video content without having their video content. These videos are embedded into other non-video content, such as blog posts or articles. They start automatically when in view and pause when out of view, making them less disruptive to users.
Non-skippable ads
Non-skippable ads are an excellent option for brands that want to reach a large audience and generate brand awareness. These ads can be played before or during a video and are charged on a per-impression basis. These ads are typically 6 seconds long and should be engaging to keep viewers’ attention. Ensure that your ad is data-driven and targeted precisely to your audience. Use sequential messaging to capture attention throughout the ad and include a clear and compelling call to action. For best results, avoid generic CTAs that don’t encourage viewers to take action. Instead, include a specific offer for a limited time to drive responses and conversions. In addition, make sure your ad is optimized for mobile viewing to improve user experience.
Display ads
YouTube offers several different ad formats that are geared toward various objectives. These ads range from boosting brand awareness to driving e-commerce conversions. Using these different ad types can help you reach your target audience and maximize the return on your investment. Non-skippable video ads can appear pre-, mid-, or post-roll and are charged on a CPM basis. They are also called bumper ads, as they are the shortest type of YouTube ad and can be used to generate brand awareness. YouTube ads can also be displayed on other Google sites through the GDN (Google Display Network). These non-video ads are a great way to reach a broad audience. They can be targeted by remarketing lists, demographics, and interests. They can also be paired with videos to amplify their reach.
Overlay ads
YouTube offers a variety of ad formats that are geared towards different business goals, from building brand awareness to driving e-commerce conversions. Each format has unique strengths and weaknesses, and you’ll need to decide which is best for your business goals. These ads play before or during a video. They are non-skippable and come in several formats, including bumper ads. Bumpers are the shortest ads, at six seconds. They are great for raising brand awareness at scale and getting attention from a broad audience. These ads are also ideal for generating high click-through rates. For example, nonprofits use them to drive viewers to a landing page where they can collect signatures or email addresses.
