Video advertising solutions providers can provide brands with the tools to create effective ad creatives. These ads can captivate audiences and make a lasting impact on brand perception.
A top-of-funnel marketing goal is awareness. This can be measured with metrics like impressions, unique views, and reach. It also supports ad performance goals like consideration and app installs.
Increased Conversion Rates
Video marketing works well as a conversion rate optimization strategy because it can drive traffic and engage viewers on a website. This is why marketers embrace it as a marketing tool for every sales funnel stage. For instance, a landing page with a personalized video generated 2x more leads than those without it, and Tradeshift’s email campaigns using videos saw a 600% increase in click-through rates.
The content of your video is also key to boosting your conversion rates, and the best way to ensure your video’s success is by clearly defining the next steps for your viewers. Video advertising solutions providers such as Dealer.com will be able to provide you with the tools you need to create effective call-to-actions, such as overlays or an integrated solution that will capture engagement data and inform A/B testing.
Finally, it would help to consider where your video will be placed – not only on social media and YouTube but also on your website. Research shows that e-commerce sites with product videos are 23% more likely to convert, and customers spending more than two minutes on a product page spend up to 184% more than those who don’t view videos. Moreover, subscription-based websites like Klientboost have found that adding an explainer video to their lead generation landing page boosted their conversions by 86%.
Increased Engagement
As a marketing channel, video has gained traction and momentum recently, with 45% of consumers purchasing based on product videos. These videos can tell a story, narrate brand ethos, showcase customer stories or testimonials, and showcase CSR impact. Video is a very engaging medium as it can engage the audience and encourage them to take action.
The Show-Don’t Tell approach works well for video content, especially in a digital world with shorter attention spans than ever. The best video content will not only inform and educate the audience, but it will also build an emotional connection with them. Moreover, video ads are measurable – unlike print or television commercials, brands can see how many views, clicks and conversions they get in real-time. This makes it easy for marketers to track ROI and measure the success of their campaign. Video advertising platforms often include analytics software and reporting suites, as well as ad-tech systems that allow you to target users based on their demographics or interest in specific content. They are designed to help you create, launch and manage your video campaigns effectively while improving ad monetization. The more comprehensive solutions may offer custom pricing models and enterprise-level insights.
Increased Reach
Video marketing is a great way to reach new customers. It can be used on social media, search engines, traditional television channels and marketing events. The key is to make your video stand out by creating engaging and informative content that will resonate with your audience. Adding a call to action can also help drive more conversions. For example, a simple “buy now” button can increase the likelihood of someone making a purchase.
Native video ads have been shown to boost brand awareness more than any other online ad format. They also offer a more authentic experience for viewers. For instance, a video that shows how your company runs its business can make a strong connection with potential clients. This can build trust, ultimately leading to increased sales and customer loyalty.
Additionally, adding videos to your website will lengthen users’ stays there, which can improve its search engine rankings. Furthermore, videos in your email marketing campaign can increase engagement and click-through rates. This is because videos are more entertaining than text-based messages. Moreover, they can be customized to fit the needs of each client. Targeting specific audiences with customized video ads can maximize your results and ensure your advertising campaigns reach the right people.
Increased Brand Awareness
Video marketing is versatile, easy to share, and can be tailored for different stages of the sales funnel. The ability to capture consumers with sight, sound, and motion is a big reason why 91% of marketers consider it a key part of their marketing strategy. With the rise of native advertising, brands can deliver brand awareness videos that can run on popular sites and within relevant content. This makes it an ideal way to reach new audiences and get them to engage with your brand. Brand video ads can be as short or long as you like, depending on the context and goal of each campaign. They can also be used as part of a wider digital marketing campaign to drive traffic or conversions online. Whether you create a product explainer video or a customer testimonial, brand videos help to build trust with potential customers. By sharing stories your audience can relate to, they show your audience that you care about them and their needs. This, in turn, helps to foster a positive relationship with your brand and increases the chances that they will recommend you to their friends or colleagues. Careful planning and knowledge of the goals for each video are necessary to build a successful video marketing strategy. The best way to ensure that you are on track is to continually monitor and evaluate your content using metrics such as views, shares, and comments.
