Hotel kiosks are an excellent way to deliver the three C’s guests secretly crave – Communication, Convenience, and Choice. They reduce wait times, empower guest self-service, and enable hotel staff to provide high-touch, value-added connections that result in 5-star reviews and brand loyalty.
Kiosks are commonplace at retail stores, airports, restaurants, and hotels. Some innovative designs elevate the hotel experience and create memorable experiences.
Unlike front desk staff, kiosks do not require physical contact between guests and hotel personnel. Hotel kiosk can provide a seamless, easy-to-use experience and allow guests to check in at a time of their choosing, freeing up time for staff to assist other hotel customers.
When integrated with a hotel’s PMS, self-service kiosks can gather valuable information from guests, such as room preferences and accessibility requests, past purchases, and special requests. This data can create bespoke, personalized experiences and inform future marketing via email and other channels.
As a result, guests feel valued and appreciated and are more likely to return to the exact property.
By allowing guests to skip the line and check in themselves, you are creating a more convenient experience that suits the expectations of today’s traveler, who expects technology, personalization, and autonomy. It also eliminates heavily populated front lobby wait times and encourages social distancing, reducing foot traffic and hotel employee stress.
Depending on the brand, the design of a hotel’s self-check-in kiosk can be custom-tailored to blend seamlessly with the property or stand out as an iconic destination in and of itself. Choose a provider that offers flexibility for hardware and software to ensure the best fit with your hotel’s branding. For example, a customizable design can allow guests to choose between an experience that blends with the hotel’s décor or uniquely theirs.
Many guests come to a hotel with the expectation of receiving exceptional service throughout their stay. It begins at check-in and continues through checkout.
Unfortunately, no matter how well-trained a front desk employee is, mistakes happen. Whether it’s misspelling a customer’s name, booking the wrong room type, or simply forgetting to write down a guest’s request, errors are an unfortunate but inevitable part of the hospitality industry. Kiosk software solutions can help eliminate these issues by automating registering guest information. Accurate data entry reduces opportunities for manual error and allows staff to retrieve a guest’s profile information for future stays quickly.
In addition, self-check-in kiosks can bust lines at peak arrival times by allowing customers to skip the front desk line and quickly check in using their name, confirmation number, or government identification. It reduces wait times and enables hotel staff to attend to guests with more complex or urgent concerns.
Kiosks can also provide various other valuable services to guests at any time. For example, in the lobby grab-and-go section of a hotel, kiosks can act as an on-demand concierge by recommending local restaurants, services, or amenities. It can improve the overall guest experience and increase revenue through upselling. Easy content management ensures information is always up-to-date, and new offerings can be added with just a few clicks.
Interactive Digital Signage
Digital signage can improve communication, engage audiences, and enhance the guest experience in hotels, hospitals, and other venues. It can increase revenue by promoting specials and events, encouraging customer loyalty, and facilitating internal communication.
For guests planning their itinerary, digital signage provides a convenient way to find and access the necessary information: display meeting schedules, room assignments, directions, and other vital details on interactive touch screens.
Positioned prominently in the lobby or entrance, hotel digital signs can deliver visitors a warm and welcoming message upon arrival. It is an intelligent way to enhance the first impression and set your property apart from the competition.
In-room hospitality digital displays can also create a more personal experience for guests. Display personalized welcome messages, a list of amenities and services, local attractions, and enticing promotions. It empowers guests to make the most of their stay and increases their overall satisfaction.
Guests can easily find the answers to their questions on hotel digital signage displays. It can help to cut perceived waiting times at the reception desk, which helps improve customer satisfaction. The content can be updated remotely so that it stays relevant and fresh. In addition, interactive touchscreens can be used to promote tours and sightseeing opportunities in the area. It makes the hotel appear more helpful and informed to its visitors.
Guests want to be able to control their hotel experience at the touch of a button or with voice commands. These digital innovations can be easily integrated into a modern guestroom, from room services or temperature controls to blazing-fast WiFi.
Providing concierge services and on-demand guest requests via self-service kiosks reduces staff workload, increases revenue, and creates a memorable experience for every stay. Adding a self-checkout feature in lobby markets can also provide valuable data insights into purchasing trends, allowing hotels to open up market hours beyond typical service times without compromising the guest experience.
The emergence of high-tech, innovative stores equipped with an ambient and cooled cabinet for the highest product selection offers a more elevated self-checkout experience. The self-scanning capability of these kiosks allows guests to pick up, pay, and go—making this a more streamlined, convenient, and efficient option than in-room minibars that can increase food waste.
Another great way to add value for guests is with an on-demand concierge that recommends local restaurants, services, and on-site activities during downtimes. Easy content management ensures that information is always up to date and new options can be added with the click of a button.